So here we are — the last section of the course! How fast did those 10 weeks fly by?
These last two weeks focused on developing marketing and public relations skills, something that’s important in all areas of the fashion industry (not to mention pretty much every industry).
PR and marketing — two separate but very intertwined things — are about setting up the right audience for your work. In the digital age we live in, this is more difficult than ever before. We, as consumers, are extra picky with what ads we look at, what content we read, and what we deem “cool.” Brands like Teen Vogue face the challenging task of staying relevant and at the top of our reading list on an hourly basis.
PR in the digital world is not just led by publicists like it used to be. Social media means that celebrities, brands, and even you or I can have huge a following, influence, and “personal brand.” The fashion industry has become increasingly aware of this, which is why you see huge brands reaching out to celebrities like Kendall Jenner and fashion bloggers like Kayture to spread their brand messages. In this world of technology, the rules that were associated with marketing and PR are changing, and they’re changing fast. This is why there is such an opening in the fashion industry for young, dynamic people who are in tune with current trends and bursting with fresh ideas.
At the end of this course I wanted to share some of the most valuable things I’ve learned over the last 10 weeks:
– Learn to manage your time Ten weeks is short, and two weeks for each course feels even shorter. Each week I handled the workload differently, but as it’s online, it really is just about fitting it into your schedule. Keep at it, enjoy it, and I promise each lesson is worth it in the end.
– Network I’ve mentioned before the importance of making connections and I can’t stress it enough. Networking shouldn’t just be the traditional swapping of business cards, or even as we know it today, connecting on LinkedIn. People appreciate valuable connections. Show people that you admire the work they do and offer your help to others. One genuine, good connection is better than one hundred business cards.
– Share ideas One thing that’s constantly reinforced throughout this course is the importance of creativity. Creativity is at the heart of the fashion industry; never be afraid to share your fresh and new ideas. It may be just what a potential employer is looking for.
– Love what you do Throughout this course, I received advice from some of the fashion industry’s most well-known names. Each expert offered different advice in their different areas of expertise. But there was one clear thing they all had in common: a real love for fashion. You could tell when they spoke they were excited to be in the industry and working on their passion as a career. That’s what I call #lifegoals.
So that’s it! I’ve completed five fascinating fashion courses over a ten-week period and I will soon be graduating with a certificate in “Fashion Industry Essentials” from both Teen Vogueand Parsons. I honestly can’t believe how far I’ve come in ten weeks. For someone who has never studied fashion before, I can only say I am so impressed with the extent of the expertise shared on this course. I have developed a well-rounded knowledge of the fashion industry, as well as a strong pitch and portfolio that will be with me as I continue to pursue my dreams of working in the fashion industry. The most important thing this course has given me is direction. I know my strengths and am feeling so enthusiastic and optimistic about my future in the industry.