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December 2015

Teen Vogue Course

Course 5: Developing Fashion Marketing and PR Skills

December 1, 2015

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So here we are — the last section of the course! How fast did those 10 weeks fly by?

These last two weeks focused on developing marketing and public relations skills, something that’s important in all areas of the fashion industry (not to mention pretty much every industry).

PR and marketing — two separate but very intertwined things — are about setting up the right audience for your work. In the digital age we live in, this is more difficult than ever before. We, as consumers, are extra picky with what ads we look at, what content we read, and what we deem “cool.” Brands like Teen Vogue face the challenging task of staying relevant and at the top of our reading list on an hourly basis. Continue Reading…