Erdem x HM

October 30, 2017

Hi guys,

I’m so excited to be partnering with H&M for their most anticipated campaign of the year – the designer collaboration! H&M has produced designer collaborations for 13 years and it is now an established fashion event celebrated annually around the world. 

This year, the designer is London-based Erdem. An award-winning designer who is a favourite in the fashion world. He is famous for his feminine, floral designs and his celebrity fans include Kate Middleton, Keira Knightley and Sienna Miller.
The ERDEM x H&M collection will contain a complete fashion wardrobe for both, women and men. In these photos I’ve captured the feminine and masculine aspects of his campaign! Tailored fits and florals are as important as eachother. I got to choose my favourite pieces from the collection to shoot – how amazing is this suit? And the dress? If you’ve been following me for a while you know these styles are right up my street. Fun, sexy, sophisticated- everything I look for in pieces I am going to invest in! 
The full collection will be in College Green and on November 2nd.
Louise x

A big thank you to H&M for sponsoring this post

Photos by Brid O’Donovan

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1 Comment

  • Reply Simi October 31, 2017 at 11:34 pm

    Oh I love he dress! It wold be amazing for Christmas as well!

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