Welcome back to the blog. Today, I want to discuss something that is very topical at the moment but also so important and that is sustainable fashion. I think sustainable fashion has a bad reputation for being either super expensive or not fashion led. However, recently brands are taking massive steps and there is now so many sustainable fashion options readily available if you know what to look for. I hope this blog post introduces you to some new, innovative brands and that you learn something from it.
Why is it important?
To provide a bit of background for this blog post I want to let you know why I think sustainable fashion is so important and something that we, as consumers and fashion lovers, should be aware of.
- The fashion industry is the third highest polluting industry in the world and is responsible for 8% of the worlds greenhouse gas emissions.
- A 2016 McKinsey report found that three-fifths of all clothing items will end up in an incinerator or landfill within a year after being produced.
- It takes an average of 7,000 litres of water to produce one pair of jeans. That is roughly the amount of water you would drink over the course of 5-6 years.
Easy ways to reduce your impact
Just from those few facts, you can see how important this issue is. Although the facts are scary it doesn’t mean we have to stop buying clothes completely. It is about making small steps and informed decisions. Below I have listed some simple things to look for:
There are so many brands doing amazing things in this space and I have tried to include as many as I can in my edit. Brands I particularly like are Reformation, Selected Femme, Veja and Weekday. Other brands that aren’t included in the edit but worth noting are:
- Organic Cotton: choosing clothes that are made from organic cotton has massive environmental impacts. It significantly reduces the amount of water needed to grow cotton and it also improves the health of the farmers and people in the surrounding areas. For example, in 2015, it was found that by growing organic cotton, farmers saved 218 billion litres of water, approximately 289 million kilowatts of energy and 92.5 million kg of carbon dioxide and avoided the use of toxic chemicals.
- Websites/shops that you usually shop on are taking sustainable steps too. Asos, Brown Thomas and Arnotts all have a sustainable edit on their website. H&M have also released a conscious collection with clothes with a reduced environmental impact. ASOS actually just released a Sustainable filter option on their website which is great 🙌🏼
- Upcycling your clothes – Look at what you have in your wardrobe already & ask yourself is there some way you could alter or change it that would mean you’d get more wear out of it? Even if you have an old piece of clothing that may be ripped or torn, you could get this fixed to make it wearable again. The great thing about upcycling is you end up with a piece that is a once off and totally unique. It makes it more special and fun to wear I think. See my video I did on upcycling here: https://youtu.be/ZZeRwcLoXYw
- Swapping or selling your clothes: if you are sick of your wardrobe and want a revamp, consider doing a swap shop with your friends! This will give you lots of new options without any waste. You could also sell your clothes on apps like depop, eBay or Vestaire Collective. Of course you can and should always donate some to charity as well – they are never gone to waste in charity shops.
Sustainable brands to look out for:
- Mother of Pearl: If you are looking to invest in sustainable clothing then look no further than Mother of Pearl. Their clothes are stunning and they are leading the way in the luxury space for sustainable clothing.
- Patagonia: This is a brand that has always championed sustainability. Predominately outdoors wear that is made to last and if it breaks you can bring it back in to be repaired!
- C&A: C&A is a department store that is not currently in Ireland (but you can buy online) that have created biodegradable clothing with t-shirts that cost as little as €7! Enjoy it and when you are finished with it you can put it on the compost bin and it will be disintegrated within 12 weeks-magic! It is called “Cradle to Cradle” on their website if you are looking for it.
- Everlane: This website is super interesting-even just to browse. They have fab pieces but as you shop the exact cost prices for each element of the garment is displayed. There is total transparency and you can be assured that everyone involved in the manufacturing of the garment was paid a fair living wage. It is interesting to see how they price clothes too if you are into fashion.
- Charity shops, vintage and apps such as Depop are also great ways of not wasting clothes, helping the circular economy and you can save/make money too!
Below I have rounded up my favourite sustainable pieces online at the moment that are also fashionable.
Thank you for sticking around with me for a longer than usual blog post! I just thought this topic was important. I hope you enjoyed it and if you want a continued sustainable edit please do let me know. I would love to chat to you guys about it.
*This post contains affiliate links meaning I can make a small % commission if sales are made as a result of this post. It does not affect the price of the item