About

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Welcome to louisecooney.com!

I am a Fashion, Lifestyle & Travel blogger originally from Limerick but currently living in Dublin, Ireland. I’m 26 years old and a proud dog mom to my beautiful Dachshund Cooper with my roommate Chloe. I studied in Communications and Marketing, but my main interest always lied in Fashion.

I worked as a fashion model for Celia Holman Lee from 2010 – 2015 which is where I was first introduced to the fashion industry. I travelled around the country working on catwalk shows, for print advertising and on TV fashion segments such as Ireland AM & Xpose. Throughout my time in college I worked part time in several fashion retailers and I also got experience through different fashion internships including getting marketing experience with Irish Fashion brand Fran & Jane and interning in New York with Raine Magazine.

In my final year of college I was the editor of DCU’s fashion magazine ‘The Look’ with my friend Sarah. This was my first real chance at creating my own fashion content, and I liked it!

In 2014, while working on my first marketing job with Tourism Ireland in New York I started my blog. I spent every spare second I had working on it; shooting outfits before work and on lunch, doing emails and building my website after work and weekends just became another opportunity to get more content and build relationships. Leaving New York I had signed up as a Teen Vogue correspondent and was ambassador for their new fashion program with Parsons College of Fashion.

I returned to Ireland in 2015 and within in 2 months of returning home I was asked to work on my first ever paid/sponsored campaign with the brand Parfois, which was very exciting for me.

I was lucky enough to make this blog my full time job in July 2017 and I have basically been figuring it all out since then 🙂 I share my life experiences, outfits, travels and inspirations online through my blog, Snapchat (lou1409), Instagram, Facebook, and wherever else will let me 😉

In 2016, I won Best Fashion Blog in the Blog Awards Ireland, in 2017 was awarded with a 40 under 40 award for my achievements in the blogging world as well as a U Magazine 30 under 30 award in the fashion industry category and this year I won Most Stylish Online Influencer at the VIP Magazine Awards 2019. Some other notable nominations include:

  • Best Influencer in the Gossies 2017 and 2018
  • Best Blogger in the Gossies 2018
  • JCI Dublin Ten Outstanding Young Persons Award (TOYP Award) 2017
  • Most Stylish Online Influencer at the VIP Style Awards 2017 and 2018
  • Style Icon of the Year in the Shemazing Awards 2017

I was also named as Ireland’s Top Rising Star in Luxury Lifestyle by SERMO Influencer Index 2017 and in the top ten Irish Luxury Lifestyle Influencers by SERMO in 2018.

I’ve worked with some of the fashion & beauty industry’s most renowned names including: Victoria’s Secret, Dior, Tom Ford, Armani, St Tropez, Tommy Hilfiger, GUESS, H&M, Brown Thomas, River Island, PUMA, Rimmel, Primark and many more. I’ve also been featured in International and National publications such as: Teen Vogue, TeenVogue.com, The Independent, The Irish Examiner, U Magazine, Stellar Magazine, Xposé Magazine, Evoke.ie and more, you can see here.

You can follow my daily updates on Instagram, Facebook, Twitter & Snapchat (username: lou1409) and contact me directly here.

Enjoy ♥