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Teen Vogue Course

Teen Vogue Course

Course 5: Developing Fashion Marketing and PR Skills

December 1, 2015

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So here we are — the last section of the course! How fast did those 10 weeks fly by?

These last two weeks focused on developing marketing and public relations skills, something that’s important in all areas of the fashion industry (not to mention pretty much every industry).

PR and marketing — two separate but very intertwined things — are about setting up the right audience for your work. In the digital age we live in, this is more difficult than ever before. We, as consumers, are extra picky with what ads we look at, what content we read, and what we deem “cool.” Brands like Teen Vogue face the challenging task of staying relevant and at the top of our reading list on an hourly basis. Continue Reading…

Teen Vogue Course

Course 4: Working in Fashion Media

November 15, 2015

_LWA9352 I’ve reached what is without a doubt the section of the course I was looking forward to the most: fashion media! It’s what brings fashion from the runways to the consumers. It focuses on how two of my passions — photography and social media, are used to catch the eye of those who are interested in fashion.

As a fashion blogger, I’m interested in writing, creating visuals, and engaging my readers. This section of the course really helped me to understand the important role fashion media plays in explaining brands to people. Without media, there is no one to tell the story of the fashion brand — and everyone loves a good story. Continue Reading…

Teen Vogue Course

Course 3: Understanding Fashion Production

November 1, 2015

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Wow, that was a fast six weeks. I’ve just finished Fashion Production, the third section of the ten-week course. This, like the last section of the course, is something completely new to me, and although it was challenging, I’ve had so much fun listening, creating, and discussing the theme with classmates.
As you probably guessed from its name, Fashion Production teaches you about the overall process of bringing a collection to life. It focuses on the making of the clothes — and what is fashion without clothes? Fashion Production is the backbone of the fashion industry, so whether or not you see yourself having a future in this area, it’s essential to know how it works. Continue Reading…

Fashion, Teen Vogue Course

Course 2: Thinking Like A Designer

October 17, 2015

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I just knocked out “Thinking Like a Designer,” the second section of the ten-week course in Fashion Industry Essentials with Teen Vogue & Parsons School of Design. I’m not going to lie — when I first saw the theme, I thought, “Hmm, designing…this isn’t really the direction I see myself going in.” I wasn’t sure if I would take as much from it as I did from the first part. But wow, was I wrong. Now I understand that designers are so central to everything about fashion. Whether or not you see yourself designing, it’s important and interesting to understand how designers think. I believe the more you understand and appreciate them, the more your career in the fashion industry will blossom. Continue Reading…

Fashion, Teen Vogue Course

Course 1: Unlocking Visual Style

October 2, 2015

I am two weeks and one course in to my certificate in Fashion Industry Essentials with Teen Vogue & Parsons School of Design and I can’t begin to tell you how much I’ve learned. But I will try, anyway! For someone who has always been interested in fashion, I’m surprised at how much more there is to it than what you see and what youthink you know. It’s an amazing feeling to be excited about what you’re studying, and after these two weeks, I’m very inspired and optimistic about my future in the fashion industry.

IMG_9369 (1) Continue Reading…