Hi guys,
I’m so excited to be partnering with H&M for their most anticipated campaign of the year – the designer collaboration! H&M has produced designer collaborations for 13 years and it is now an established fashion event celebrated annually around the world.
This year, the designer is London-based Erdem. An award-winning designer who is a favourite in the fashion world. He is famous for his feminine, floral designs and his celebrity fans include Kate Middleton, Keira Knightley and Sienna Miller.
The ERDEM x H&M collection will contain a complete fashion wardrobe for both, women and men. In these photos I’ve captured the feminine and masculine aspects of his campaign! Tailored fits and florals are as important as eachother. I got to choose my favourite pieces from the collection to shoot – how amazing is this suit? And the dress? If you’ve been following me for a while you know these styles are right up my street. Fun, sexy, sophisticated- everything I look for in pieces I am going to invest in!
The full collection will be in College Green and hm.com on November 2nd.
Louise x
A big thank you to H&M for sponsoring this post
Photos by Brid O’Donovan